Stephen Mai

Founder/ CEO, Woo (by ITV)

Stephen Mai is a youth media content and marketing pioneer. The strategic force behind campaigns that have achieved over 75 awards for youth media brands including VICE, MTV, LADbible, Boiler Room and ASOS.  Stephen is know for purpose driven brand campaigns such as the Trash Isles and UOKM8, as well as the launch of Boiler room's culture platform 4:3.

He is currently the CEO and Founder of Woo (by ITV), a media brand and marketplace redefining wellness and culture for gen z. Woo launched in 2022 and reaches 78 million people a month globally.

Stephen is a regular contributor to industry press, a key-note speaker, and is often listed as one of the most influential people in media. Stephen founded woo in 2021.