robbie McCawley

Director of Marketing Strategy, Electronic Arts (EA)

Robbie McCawley is a Director of Marketing Strategy at Electronic Arts, responsible for creative & marketing strategy for EA’s European based studios looking after games like Battlefield and Need For Speed. Starting out in Media agencies in Australia, Robbie has lived on three different continents as he grew his experience in planning and strategy across APAC, Europe and the US. This breadth of experience with different people and cultures has inspired his work in audience understanding and a focus on global strategy that has the ability to be culturally nuanced. Other than marketing, Robbie had a brief appearance in the Netherlands as a semi-professional Rugby player and can often be found preaching the wonders of Aussie surf culture.