saul parker

Founder, The Good Side

Saul founded The Good Side to bring creative insight and brand strategy to the biggest problems of our time. The Good Side helps its clients understand culture and how to change it. Before this, Saul worked in insight and strategy roles at the Nike Foundation, Livity, M&C Saatchi World Services and Pulsar. He specialises in ethnographic research, brand and cultural strategy, and works with clients including Apple, Instagram, WaterAid, Unilever and the Victoria & Albert Museum.