Lulu Laidlaw-Smith

Founder, Rip It Up, Start Again

Visionary in the technology industry - a qualified business developer across Tech, Financial Services, FinTech, FMCG, Retail, Hospitality. Supportive of brand owners in identifying their commercial goals in line with sales, business growth and transformation. A passionate, honest and open personality.

Creating growth has always been my focus - disruption to build on engagement & profit for consumers & businesses.

I help humans and companies grow. I look at the team and the company, the vision and goals boards have set, from this I plan for what the team and the company can feasibly achieve.

I founded Rip It Up, Start Again back in 2016 to showcase disruptors and innovators, sharing their inspiring stories & advice.

I evolved the company with all these experiences and adventures to help startups and SME’s to move forward in this fast evolving world which has technology entwined within every journey.