Fiona Blair
Director of Marketing, Communication and Engagement, University of Reading
Fiona has worked in Higher Education marketing and communications for more than 20 years. She began her career at the University of Surrey where, following a year as President of the Students’ Union, she spent eight years working in the Vice-Chancellor’s Office, managing a diverse portfolio of strategic projects and stakeholder engagement activities. Fiona joined the University of Reading in January 2009 as a senior member of the External Affairs team responsible for the institution’s corporate relations and events. From August 2014 to August 2016 she was Deputy Head and subsequently Head of Engagement and External Relations, which included the management of UK student recruitment. During her time in the post, she led the transformation of the University’s prospective student experience. In August 2016, continuing her career at Reading, Fiona was recruited to the post of Head of Marketing Operations which she undertook for just one year ahead of being appointed as the University’s Director of Marketing, Communication and Engagement in July 2017.