Josephine Hansom

Managing Director, Insight, YouthSight

Josephine oversees all youth research and insight at the award-winning agency, YouthSight. Leading a team of specialist researchers, she helps clients grow by better understanding the needs of Millennials and Gen Z. During her eighteen years as a researcher Josephine has worked with clients such as the BBC, BMW, Facebook, Google, Tinder and Sport England.
She is the mastermind behind the State of the Youth Nation – a dynamic insight product that keeps clients plugged into youth culture, and is a regular on the conference circuit, having spoken in Milan, Chicago, Boston and Vienna.