Ed Layt

Head of Consultancy, SMRS

Ed has been working in Higher Education for over 12 years, spending most of that time at the University of Hertfordshire where as Head of Marketing, had responsibility for delivering awareness, acquisition and conversion marketing and recruitment strategies. He is a big believer in using data and insight to develop solutions, and as Head of Consultancy at SMRS, uses these techniques to help clients better understand their brand, markets and audiences to implement effective strategies.