eve Williams

CMO, eBay

Eve joined eBay as the UK CMO in Dec 2020. She is responsible for both buyer and seller marketing, as well as consumer and corporate comms. Prior to joining eBay, Eve worked for ASOS, where she was Global Brand Director, responsible for the company’s marketing and customer programmes, creative, content, consumer comms and social output. During her seven-year tenure at ASOS, she led efforts to drive acquisition of new customers, while also playing an integral role in supporting initiatives which created opportunities for new talent. Going further back, Eve was Managing Director of the global content marketing agency, Cedar, working with brands like Tesco and BA to produce inspiring digital, social and print content for their audiences.