Luca Tornese

Head of Strategy, Tailify

Driven by an insatiable curiosity to understand why humans do what they do, Luca Tornese started his adult life by studying anthropology, social science and consumer psychology. Today, Luca is Head of Strategy at Tailify where he and his team aim to redefine how brands leverage influence to drive long-term sustainable growth. By applying behavioural and data science to creative influencer campaigns, they are able to deliver results for some of the world’s leading brands with unparalleled precision and scale. This leads them to create better marketing. Marketing that rewards not only brands with outstanding ROI but also consumers with meaningful content they love.