Sian Rider (she/her)

Head of Brand & Marketing - KidsKnowBest

Over the past 5 years, Sian has led strategy for clients such as Disney & Mattel, crafting imaginative solutions grounded in insights gleaned from listening to kids. Her work has resulted in groundbreaking campaigns loved by young audiences and earned her industry acclaim, including recognition as a Campaign Face to Watch in 2020. As the fifth employee, Sian played a pivotal role in driving KidsKnowBest's growth, contributing to its 33rd position in Deloitte's 2023 Technology Fast 50 awards. Now, she spearheads Brand & Marketing at KidsKnowBest, fueled by her passion for empowering kids and amplifying their voices.