Jodie Miles (she/her)

Content Lead - Channel 4

Jodie is the Content Lead for GroupM at Channel 4 and is responsible for leading a dynamic team of talented and passionate specialists who understand youth culture, creating and delivering engaging Social Branded Entertainment for Channel 4’s Digital and Social platforms. Campaigns have included the awarded series Vinted: Second Hand Style-Up, Malteser's: Late Night Feed, Instagram: You Do You and Google: Highlife and Picture This.

Working with a variety of agencies and bold brand partners, Jodie also oversees commercial innovation on Channel 4's social network and works strategically to develop new products and proactive partnerships opportunities.

Prior to working at Channel 4, Jodie worked at EssenceMediacom, Kyra TV and Mindshare working across various media disciplines, platforms, partnerships, and creative media solutions.