Abul Noor

Social Sales Lead - Channel 4

Abul leads Social Sales at Channel 4 working with a passionate and dedicated team, championing advertising opportunities within broadcast quality entertainment across Channel 4’s social channels.

Abul’s team collaborate on direct advertising opportunities across YouTube, Snapchat and X, working closely with the platforms to develop innovative and creative solutions. They have worked across brands such as Samsung, Pepsi, Unilever, John Lewis and Rimmel who have all partnered with Channel 4 to reach social audiences within premium quality content.

Abul also works with the wider Commercial Innovation team to ensure Channel 4 remain at the forefront of new product developments.

Prior to Channel 4, Abul worked at Publicis, specialising in planning & buying AV campaigns before creating bespoke cross platform brand partnerships at Sky Media.