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josephine hansom, Managing director, insight, youthsight 

Josephine oversees all youth research and insight at the award-winning agency, YouthSight. Leading a team of specialist researchers, she helps clients grow by better understanding the needs of Millennials and Gen Z. During her eighteen years as a researcher Josephine has worked with clients such as the BBC, BMW, Facebook, Google, Tinder and Sport England.

She is the mastermind behind the State of the Youth Nation – a dynamic insight product that keeps clients plugged into youth culture, and is a regular on the conference circuit, having spoken in Milan, Chicago, Boston and Vienna.