Vic Miller, Trustee of global youth charity Ditch the Label, leads a panel of like-minded brands who are truly championing Gen Z social purpose.
From Gen Z mental health to unconscious bias and the prevention of hate/discrimination, senior brand execs from Asos, TikTok and Maybelline will share:
- How they are helping young people to navigate some of the issues affecting them the most.
- Why driving change to make the lives of young people better has become an integral part of their Gen Z marketing strategy.
- The best practices for creating and executing a social impact focused campaign that makes a difference.
HOST: Vic Miller
Trustee Ditch the Label / VP PR & Comms, GWI
Natasha Ahmed
Youth Safety and Wellbeing Manager, Global Policy
TikTok
Seani Armitage
Corporate Responsibility Manager
ASOS
Anika Majithia
General Manager Maybelline New York, NYX Professional Make-Up & Essie (L’Oreal)