With Gen Z demanding that brands get involved in social issues, how do you create a campaign that challenges attitudes and changes culture long-term? Learn from some of the brightest minds behind public campaigns on the issues that directly impact the lives of young people:

• Discover the Office of the Police & Crime Commissioner’s journey co-producing interactive media campaigns with young people to help empower them and their friends to take action about social challenges including relationship abuse, sexual harassment, and grooming leading to criminal exploitation.

• Hear from the team behind Hollyoaks’ partnership with the Government's 'Enough' campaign, tackling violence against women and girls for Maxine Minniver's attack storyline.

• You’ll discover how to:
  Create a strategy around issues that are often awkward, difficult and uncomfortable to talk about.
  Develop a youth engagement methodology that includes young people in every aspect of the campaign.
  Ensure the metrics match up with the creative to meaningfully impact young people's lives.

Rebecca Roberts
Founder
Thread & Fable

John Gilbert
Managing Director
Eski Media

Rachael Smith
Youth and Early Intervention Partnerships Officer
Office of the Police and Crime Commissioner (OPCC) for Humberside

Rachel Hardy
Press and Digital
Lime Pictures