In today's evolving marketplace, marketers face the dual challenge of navigating a decline in consumer trust and adapting to shifts in consumer purchasing behaviour. To remain relevant, brands must deeply understand the customer journey and preferences. Central to maintaining brand relevance and driving customer demand is the strategic use of social proof, particularly consumer reviews, which influence the purchasing decisions of 89% of UK consumers.
This presentation from Trustpilot will explore how brands can leverage consumer feedback to build trust, enhance marketing performance, and ultimately drive measurable ROI through increased sales and revenue.
Join Stephanie Gillies, UK Marketing Director and Ben Thoy, Senior Sales Manager UK at Trustpilot to delve into the latest insights on consumer behaviour, the dynamics of trust, and how to effectively harness reviews throughout the customer journey to enhance your marketing strategy and drive business growth.
Back to All Events
Earlier Event: June 5
Data-Driven Success: Leveraging Long-Tail Influencers for Retail Growth
Later Event: June 5
The Experiential Boom: Creative Strategies that are Winning