We know Gen Z craves experiences, but how do you create an authentic, unique and inclusive one? From pop ups and festivals to activations and immersive experiences, we hear the creative strategies that are winning and what you need to know from idea to execution. Our panel of experts from some of the most exciting brands in Gen Z's world today will discuss building engagement to turn customers into community, bringing creators into the IRL experience and reimagining what a flagship store looks like for younger audiences.

Why we’re excited:

• From Hot Milkshakes pop ups to bringing large scale brand activations to festivals, Charlie Harper shares how Costa Coffee is connecting with consumers in IRL in the spaces where they are.

• Shoobs is a marketplace focusing on live events celebrating black music, comedy and culture. Christine will share how experiential activations are helping to build community, whilst bringing new music and entertainment to audiences.

Charlie Harper
Marketing Manager, Experiential Activation
Costa Coffee

Christine Osazuwa
Chief Strategy Officer
Shoobs