Insights Masterclass: Keeping Your Finger on the Pulse with Gen Z

When: Wednesday 5th June 2pm - 3pm
Hosted by: Leah Doyle, Insights Manager and Richard Jackson, Head of Insights & Events at Pion
Location: Masterclass Area

At Pion we offer actionable insights that help take your business to new heights. Over the last 12 months, we have been undertaking in-depth reserach to understand Gen Z's attitudes, behaviours and opinions on emerging trends.

In this masterclass we will delve into the following three key areas...

🛍️ Shop Talk:

Discover how Gen Z's shopping habits have synchronized with pivotal moments throughout the year. Uncover the trends that ebb and flow, and gain insights into what captivates the shopping psyche of this dynamic generation.

🔄 Attitude Adjustment:

Witness the transformation in attitudes—self, others, and industries. Explore the nuances that define Gen Z's worldview and grasp the keys to unlocking their engagement and loyalty.

📱 Social Media Unveiled:

Brace yourself for a revelation as we unravel the secrets of Gen Z's social media habits. While TikTok may be on the decline, we'll guide you through the labyrinth of platforms, ensuring you know exactly where to find and captivate your Gen Z audience.

Come and join us on this journey to see how the Gen Z landscape is changing and what habits stand the test of time.

If you’ve got your ticket to YMS LDN and would like to attend this session, you can sign up below: