YMS is the BIGGEST festival of youth marketing in Europe. With over 1500 attendees expected in 2017, the event brings together thought leaders, top brands and innovative agencies that are pioneering movements within the youth sector.

 

The Networking

YMS is focused on providing attendees with as many new connections as possible. Through fun and interactive networking within every part of the youth marketing spectrum you will expand your community with exactly the right people. This will provide you with the best connections to build your business and develop your career.

 

The Content

This is what sets YMS apart. We spend months conducting research and strategically developing the agenda. Content is guided by this research, together with our YMS Advisory Board, to ensure the programme reflects the latest trends and hottest topics in the youth marketing industry.

Our Vision for #YMS17

 
 

The Youth Trends Report

Youth Trends delves into a youth consumer behaviour forecast for the year ahead and beyond. This must-have report is a unique piece of research for the youth marketing community, revealing the trends driving young people’s behaviour now and in the future.

In-depth research from our insights team via a survey of over 1,000 16-24s ensures brands are in the know when it comes to youth trends within key themes Digital, Lifestyle and Content. There’s also a spotlight on the most relevant topic to young people that year.

 
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At the heart of YMS sits Voxburner's Youth 100 research report. A celebration of the top 100 youth brands according to 16-24s. This invaluable piece of research has grown over the past four years to become one of marketers’ go-to reports for those keen to access the all-important youth audience. Thousands of young people vote on how much they truly love or hate the brands of the moment, while contributors offer their expert opinions on each of the 18 categories. The Youth 100 is launched on day 1 of YMS with a unique award ceremony hosted by Charlie Powell of Kiss FM.

 
 

WHAT'S IN STORE AT YMS

Day 1 of YMS is all about helping you to understand young people today. Hear the trends and future concepts that are shaping youth culture and be inspired. Topics include:

Navigating the digital language of youth

Future tech trends

The challenges facing young people today

Tapping into the influence of female-empowering role models

 

Day 2 at YMS focuses on the insights and ideas you need to shape and refresh your youth marketing strategy. Be inspired by the brands and campaigns that are winning in this space. Topics include:

Big marketing vs little marketing

Influencer marketing: how to make sure it’s worth it

Getting youth content right: creating fans, advocates and shares

Brand loyalty - how to get the ‘love’ from the youth market

 

We have some AWESOME speakers lined up over two great days

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AN INSPIRATIONAL VENUE

In the heart of East London’s creative hub on the inimitable Brick Lane, lies The Old Truman Brewery, the perfect venue for YMS 2017. Home to some of the most forward-thinking, international businesses in the capital, as well as independent shops, galleries, markets, bars and restaurants.