YMS is the BIGGEST festival of youth marketing in Europe. With over 1500 attendees expected in 2017, the event brings together thought leaders, top brands and innovative agencies that are pioneering movements within the youth sector.

 

The Networking

YMS is focused on providing attendees with as many new connections as possible. Through fun and interactive networking within every part of the youth marketing spectrum you will expand your community with exactly the right people. This will provide you with the best connections to build your business and develop your career.

 

The Content

This is what sets YMS apart. We spend months conducting research and strategically developing the agenda. Content is guided by this research, together with our YMS Advisory Board, to ensure the programme reflects the latest trends and hottest topics in the youth marketing industry.

 

The Youth Trends Report

Youth Trends delves into a youth consumer behaviour forecast for the year ahead and beyond. This must-have report is a unique piece of research for the youth marketing community, revealing the trends driving young people’s behaviour now and in the future.

In-depth research from our insights team via a survey of over 1,000 16-24s ensures brands are in the know when it comes to youth trends within key themes Digital, Lifestyle and Content. There’s also a spotlight on the most relevant topic to young people that year.

 
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At the heart of YMS sits Voxburner's Youth 100 research report. A celebration of the top 100 youth brands according to 16-24s. This invaluable piece of research has grown over the past four years to become one of marketers’ go-to reports for those keen to access the all-important youth audience. Thousands of young people vote on how much they truly love or hate the brands of the moment, while contributors offer their expert opinions on each of the 18 categories. The Youth 100 is launched on day 1 of YMS with a unique award ceremony hosted by Charlie Powell of Kiss FM.

 
 

WHAT'S IN STORE AT YMS

Day 1 of YMS focuses on trends and future concepts surrounding youth culture. Hear from the industry’s finest brands and the most thought-provoking thought leaders.

// FUTURE TECH //
How future tech concepts/ products will affect future generations

// THE GLOBAL MILLENIAL MINDSET //
Exploring young people’s behaviours on a global scale

// BE AHEAD OF THE CURVE //
3 cultural shifts your brand needs to know for the next 3 years

 

On day 2 of YMS hear from experts that boast flawless strategies and hugely successful campaigns. You’ll learn brand new marketing techniques from both established brands and fresh startups.  

Hear from brands that have managed to unexpectedly resonate with 16-24s via savvy campaigns and strategies

// The art of trending on social media //
What exactly makes content go viral?

//The future of Influencer Marketing //
Why is it successful? What do brands gain? Where is it going?

 
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AN INSPIRATIONAL VENUE

In the heart of East London’s creative hub on the inimitable Brick Lane, lies The Old Truman Brewery, the perfect venue for YMS 2017. Home to some of the most forward-thinking, international businesses in the capital, as well as independent shops, galleries, markets, bars and restaurants.