March 21-22, 2018

The world's largest youth marketing festival returns for its 8th year in the heart of youth culture at The Old Truman Brewery, Brick Lane. Two days of cutting edge insights, creative masterclass sessions, networking and the key tools you need to future-proof your youth marketing strategy and connect with the most lucrative and important demographic around.

The speakers

Over 175 inspirational speakers across two days from the biggest brands in the industry to those just emerging and shaking things up.

the content

This is what sets YMS apart. We spend months researching and strategically developing the programme. Content is shaped together with our YMS Advisory Board of industry experts and young people themselves, to ensure the sessions reflect the latest trends and hottest topics in the youth marketing world.



The YMS agenda is the perfect balance of two key concepts; youth trends and youth marketing strategies. Keynotes and panels focus on understanding young people today providing direct take-aways on engaging with these powerful consumers of tomorrow.

I loved walking around and being exposed to how many brands and causes are involved.
— Amy Cole, Head of Band Development, EMEA, Instagram
YMS is quite simply the best event around.
— Rob Scotland, Director of Consumer Insights, Pandora
A firm favourite in our calendar of events.
— Jamie Sterry, Head of innovation, Innocent