Youth Trends Report
The annual Youth Trends Report combines the results of an in-depth survey of the UK’s 16-24s with insights from industry experts and youth contributors. It shines a spotlight on the trends impacting the lives of young people today, across the categories of Lifestyle, Digital and Content.
The 2018 report features nine emerging trends, including:
Deeper Connection - Young people are speaking out about sensitive subjects such as anxiety and modern masculinity. How can brands tap into these topics with purpose?
Emotive Tech - Digital innovations are bringing emotion to the forefront via touch, voice, AR and VR. How open are young consumers to forming a personal bond with their devices?
Future Foodies - Gen Z are fuelling the future of the food industry. What’s next after canned wine, rainbow bagels and mermaid-everything?
Research is currently underway for 2019’s Youth Trends Report, which will be exclusively launched at YMS19 LDN. Click here for a taste of what to expect.