Youth Trends Report

Ahead of the ninth London edition of YMS, the world’s leading youth marketing festival, we are offering Guardian readers complimentary access to our latest Youth Trends Report, worth £399.

The annual Youth Trends Report combines the results of an in-depth survey of the UK’s 16-24s with insights from industry experts and youth contributors. It shines a spotlight on the trends impacting the lives of young people today, across the categories of Lifestyle, Digital and Content.

The 2018 report features nine emerging trends, including:

  • Deeper Connection - Young people are speaking out about sensitive subjects such as anxiety and modern masculinity. How can brands tap into these topics with purpose?

  • Emotive Tech - Digital innovations are bringing emotion to the forefront via touch, voice, AR and VR. How open are young consumers to forming a personal bond with their devices?

  • Future Foodies - Gen Z are fuelling the future of the food industry. What’s next after canned wine, rainbow bagels and mermaid-everything?

Research is currently underway for 2019’s Youth Trends Report, which will be exclusively launched at YMS19 LDN. Returning to London for a ninth year, the event will take place on April 16-17 at The Old Truman Brewery. Over 150 of the leading global brands and agencies will be taking to the stage, including Microsoft, Nike, BBC, ASOS, Chelsea FC, and many more to be announced. YMS19 will be an unmissable two days of insights, discussion and networking for any marketer interested in engaging the next generation of consumers.