Strategic Projects Director, ukactive
Will Smithard is the Strategic Projects Director for London-based not-for-profit health body ukactive. The organisation exists to help improve the health of the nation to get more people, more active, more often.
Will’s role is to work in partnership with major brands and through the delivery of campaigns that inspire people to move more. Partners include Nike, Sainsbury’s, Axa PPP healthcare, Coca-Cola GB, Team GB, Public Health England and Sport England.
Will oversees National Fitness Day, which happens every September as part of the European Week of Sport. The day is the most active recorded day of the year and works across ukactive’s network of members and partners to provide free opportunities for people young and old to find the fun of fitness.
Previous to this role, Will worked in the Management Consultancy industry, including for Deloitte, where he was the Global Business Account Manager for Major Events. He worked on global events such as the London 2012 Olympics and Paralympics and Qatar 2022 World Cup.
Will is a dad of two Generation Alpha daughters, runs and hits the gym before work every day and spends his weekends pushing his kids around Richmond Park in a running buggy whilst training for next fitness challenge. In 2019 he completed his first 100km ultra marathon and in 2020 he will attempt a mountain marathon.