The Gen Z / Gen Alpha consumer doesn’t necessarily subscribe to the same hedonism as previous generations. In a health conscious world, our panel will look at how this demographic seeks their highs and how you can market effectively to them, without losing the sense of fun.
Why we’re excited
Paul is the CEO and Founder of Here Be Dragons, a PR agency built to navigate change in the world. Paul’s day to day is embedded in youth culture as well as being a pro storyteller and creative.
Negla leads the Ministry of Sound record label, delivering successful campaigns and promoting artists through creative and engaging concepts to bring music to a new generation of fans.
Rory leads the marketing for popular health & fitness brand, Gymbox who describe themselves as ‘the antidote to boring gyms’. He’ll share how Gymbox has turned exercise into an experience (think live DJ sets and nightclub styled interiors) and how they are paving the way for a new way of fitness for next gen consumers.
Alice is Head of Brand at TRIP, the CBD drinks, and lifestyle brand on a mission to help millions of people find their calm, around the world. TRIP aims to destigmatise CBD and conversations around mental wellbeing and their growth is no surprise given that more and more people are swapping alcohol for healthier alternatives.
HOST: Paul McEntee
CEO & Founder
Here Be Dragons
Negla Abdela
Managing Director
Ministry of Sound Records
Rory McEntee
Brand + Marketing Director
Gymbox
Alice Ratcliffe
Head of Brand
TRIP
