It’s a common belief that Gen Z will be the most gender-fluid generation, and traditional gender stereotypes will eventually die out. But worldwide, the data suggests this is not entirely true – and brands are part of the problem.

In this address Sara Denby, Head of the Unstereotype Alliance at UN Women, will share insights on why Gen Z is afraid to speak up against stereotypes, which Gen Z groups have regressive attitudes towards gender equality, and how brands can help drive positive social change towards gender equality for all.

Sara Denby
Head of the Unstereotype Alliance Secretariat
UN Women