Tereza Vincalek, Agency Engagement Lead, Group M
Working alongside GroupM agencies to develop and grow GroupM’s influencer solution for our clients. Since its inception last year, our team has grown from a UK product to a global offering, launching over 70 campaigns . Working alongside agencies and network partners, I’m able to have a global view of industry trends and client demands, ensuring that we are providing a brand safe and scalable solution. Influencer Marketing is a maturing industry, and its constant evolution makes it an existing space to watch. I love watching campaigns go from concept to creation and working with clients that are changing the way that they interact with their customers.