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How to drive the ultimate measure of student marketing success: ROI

From measurable purchase intent to direct sales, 2018 was the year measurable ROI went from a nice to have to a non-negotiable for student marketers. Natwest, Quidco and ASOS talk about the three very different approaches they took to measuring ROI and discuss how they’re evolving and optimising their strategies in 2019.

Chair:

Drew Collins  The Tab

Drew Collins
The Tab

 

Panel:

Abi Hague  Quidco

Abi Hague
Quidco