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It's all about experience: how brands are winning over students offline

It may seem that in 2019 everything is online, but many brands are successfully engaging students in the real world. In this panel, the UK’s leading student marketing agencies share why experiential marketing matters and why it is more relevant than ever to make students pay attention in a noisy world on campus. They will share real life campaign examples of how brands are winning over students with innovative offline marketing campaigns.

Chair:

Drew Collins  The Tab

Drew Collins
The Tab

 

Panel:

Ben Bestford  BAM

Ben Bestford
BAM

Darran Carter  The Student Marketing Company

Darran Carter
The Student Marketing Company