When you look at the demographic of social media teams within organisations, they are often young people who know social platforms better than their senior colleagues. Hear the truth from our panel of young people running social media for big brands on what it’s really like being the voice of your organisation. We’ll quiz them on:
The pressures of being “always on” and often on the front line for disgruntled consumers, crisis aversion and difficult trending topics.
Constantly innovating and coming up with content ideas to sustain accounts with big followings.
Keeping up with Gen Z culture and new platforms, knowing when to get involved in trends and when it’s okay to say this isn’t for us.
What brands should be doing to look after their social teams, their mental health and how to improve retention of staff in social media.
Host: Erifili Gounari
Founder and CEO
The Z Link
Holly Hayes
Senior Brand & Social Strategist
Dear Media / Ex L'Oréal & Steven Bartlett/ The Diary Of A CEO
Kianna Joseph
Social Media Manager and UGC Specialist
Brixton Finishing School
Olivia Ter-Berg
Senior Social Content Executive
Cineworld
Charlee Strowger
Social Media Brand Manager
Costa Coffee
