Helen Balmer.jpg

Shakeel Sanghera, Assistant Head Coach,
Nike Town London

Shakeel Sanghera is an Assistant Head Coach in Nike Town London, the global flagship store for the world’s biggest sports brand. Having worked front of house in Women’s, Men’s and Young Athletes, as well as back of house in operations, Shakeel is uniquely positioned to talk about what the consumer is asking for and expects from the modern retail environment.

Shakeel is passionate about creating and delivering a premium consumer experience and explores every avenue that can contribute towards this goal. Analysing consumer shopping trends, studying service and team engagement across all areas of retail and hospitality and championing the integration of technology in retail are some of the things that keep him busy in the dynamic and ever changing retail environment.