SEREENA ABBASSI, Worldwide Head of Culture & Inclusion, M&C Saatchi Group
Sereena Abbassi the Worldwide Head of Culture & Inclusion at M&C Saatchi Group. She is committed to creating organisational transformation that is grounded in creative and strategic thinking. Sereena is an Activist, Public Speaker, Writer and former Visual, Sonic & Performance Artist and she was the Founder of All Here: a social enterprise that connected individuals, brands and agencies; supporting them to think more critically about the world and the work that they create. Sereena has worked with organisations such as Creative Equals, and she was one of the few Diversity & Inclusion experts advising the UK Advertising & Media Industry Diversity Taskforce.
Last year Sereena was nominated as one of Campaign's 50 Trailblazers of the Future and Stars of 2018, Pitch Magazines 100 Creative Superwomen, and The Dots 100 top Black Creatives. Sereen
a sits on the advisory board for both The Other Box and Sour Lemons; having had previously sat on the Diversity in Marketing and Advertising (DIMA) Summit advisory board in 2018.
Sereena has spoken at D&AD, Campaign 360, The Mill, ICA, Viacom, YCN, and the Oxford Media Convention, to name but a few. She has written for Campaign Live, Communication Arts and The Drum.
Sereena is currently working towards a part-time masters in Postcolonial Culture & Global Policy at Goldsmiths, University of London.
Sereena is British, Persian-Iranian, Jamaican and has lived and worked in the U.S, the Netherlands, Iran, Spain & UK.