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Samantha Haycock, Head of Brand, 20th Century Fox

Samantha Haycock is Head of Brand at 20th Century Fox Home Entertainment where she is responsible for all product and consumer marketing across a legendary portfolio that includes James Bond, X-Men and the original Star Wars saga.

For the past 8 years with Fox, she has helped lead the market in integrating digital and physical businesses and in driving the growth of film downloads resulting in 20th Century Fox being the number 1 digital distributor in 2017 and 2018. This year her team launched the biggest selling digital movie of all time: The Greatest Showman and have a track record award-winning, record-breaking campaigns on film & TV franchises – recently on Deadpool 2,Kingsman: Golden Circle and Love Simon. She is currently working on an upcoming slate that includes Queen biopic Bohemian Rhapsody and the acclaimed YA drama The Hate U Give.

Prior to Fox, Samantha worked at Universal Pictures as both Head of Catalogue and Head of UK Film Acquisitions, as well as founding the label indiVision which specialised in world cinema, music docs and cult horror.