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Sam Phillips, UK Account Director, Qumin

Sam Phillips joined Qumin with bags of experience at OMD, where he launched some of the most successful films ever and introduced market leading products and services for brands like Sony Pictures, PlayStation and Apple.

A family of Chinese art dealers and tales of the Middle Kingdom fuelled his curiosity to compare the UK’s forefront of digital media and communications with China’s.

Ever since he’s been helping brands reap the potential of China’s vast digital platforms by creating content they could not produce anywhere else in the world.