rhodri evans, Brand marketing manager, Levi’s
Rhodri has a wealth of experience in helping global brands realise their objectives within music, sport and youth culture. Previously working with Japanese sportswear brand ASICS, Rhodri was first immersed in the world of performance sports before migrating towards the fashion sector, managing the ASICS Sport Style and Onitsuka Tiger heritage brands.
Rhodri made the move to Levi Strauss & Co in 2012 and currently heads up the branded content and consumer engagement strategy for the Europe region. Some of the projects he’s tasked with delivering include the Levi’s® Music Project, where the brand aligns to one of its core values of giving back by providing access to music in communities, and the Levi’s® Tailor Shop, the brands customisation platform which can be found in Levi’s stores and top music festivals around Europe.