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Rachelle Denton, Founder & Senior Creative Strategist, The Storm Collective

Rachelle has been in digital for 17 years, with a strategy focus for over 10. She is the Co-Founder of The Storm Collective, a group of flexible creative innovators who specialise in entertainment propositions. They have created a unique approach that leverages data and insight to power youth audience conversation. Rachelle works with the agencies and brands that are driving disruptive creative campaigns. She is an engaging, sought after speaker and chairperson, mentors young women in tech, and is a lead trainer for the BBC Academy.

Rachelle’s infectious enthusiasm for driving transformation through innovative social and content strategy has been implemented with clients such as Warner Bros., Pottermore, Nando’s, Jimmy Choo, ASOS and 10 Downing Street. She has also been consulting with the amazing team in BBC Creative on Killing Eve and Fleabag, and was recently shortlisted for a Social and Influencer Cannes Lion for her work on Peaky Blinders.