rachel hardy, head of press & digital, lime pictures
Rachel Hardy is Head of Press and Digital for multi award-winning production company Lime Pictures, with overall responsibility for the press and digital communications output including the work of the highly acclaimed and multi award-winning Digital team.
In addition to leading on all corporate communications, Rachel has led the press team during some of the most successful periods of Lime’s portfolio, launching new shows including TOWIE, Celebs Go Dating and most recently the double Emmy award-winning Free Rein, an original series for Netflix (worldwide).
Rachel has worked with most major broadcasters in the UK including the BBC, ITV, C4, MTV, Nickelodeon, Disney and Netflix. As well as launching some of their biggest shows, Rachel has also overseen publicity campaigns for some of the UK’s most well established brands including the X Factor and Hollyoaks with a specific focus on reviving and modernising their communications output.
With responsibility for all press and digital output for the company’s slate of programming, Rachel is tasked with devising and implementing truly integrated multi-platform campaigns that deliver volume, audience engagement, innovation and brand consistency across every platform.