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Paul Woods, Associate Director of Marketing, Middlesex University

Paul Woods has worked in HE marketing for 14 years, in roles covering UK and international marketing and student recruitment across three universities. He currently leads the student marketing function at Middlesex University and has delivered positive results by bringing together the digital and ‘real-life’ experiences of prospective students across a joined up journey - harnessing the power of new technologies to achieve cut-through and driving up conversion at each stage.