Delivering excellent customer experience in Higher Education is important in building brand affiliation and advocacy. And it’s increasingly becoming a battle ground for developing a point of differentiation too. This masterclass hosted by SMRS will introduce you to the core components of developing and implementing an effective customer experience strategy in Higher Education. We’ll share practical advice and tips to get you focused on meeting your audiences’ needs to improve marketing performance. Kirsty Holland, Deputy Head of Strategic Marketing and Digital at Oxford Brookes University, will also share some of her experiences and lessons in implementing strategies that put the customer first.