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Youth Perceptions on Sustainable Packaging and What this Means for Brands

Eco-conscious consumerism is not new, but the war on plastic waste and the noise surrounding it have put brands under intense pressure to explore sustainable packaging solutions, especially among younger consumers. Learn from a panel of trends experts and marketers on the actual state of sustainable packaging consumption among young people in light of recent media noise, motivations behind choosing environmentally-friendly packaging, and what this means for brand-consumer relationships when engaging Generations Z and Millennials.

Chair:

Jason Mander  GlobalWebIndex

Jason Mander
GlobalWebIndex

 

Panel:

Chase Buckle  GlobalWebIndex

Chase Buckle
GlobalWebIndex

 
Earlier Event: April 16
Brands that are "winnovating"