How are the major digital platforms defining the user experiences of Generation Z? Adthena takes a look at major Google changes over the past 10 years and how new ad formats continue to evolve the consumer path to purchase. We question whether the Google ‘I-want-to’ moments still apply to young digital natives and whether their user behaviour defines product and platforms, or if platforms and products define the habits of Gen Z.
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Earlier Event: April 16* Lunch * Street Food Festival
Later Event: April 16How to Create Meaningful Relationships with Digital Natives