Back to All Events

The Search for Gen Z

How are the major digital platforms defining the user experiences of Generation Z? Adthena takes a look at major Google changes over the past 10 years and how new ad formats continue to evolve the consumer path to purchase. We question whether the Google ‘I-want-to’ moments still apply to young digital natives and whether their user behaviour defines product and platforms, or if platforms and products define the habits of Gen Z.

Tofunmi Ayodeji  Adthena

Tofunmi Ayodeji

Lorna Gill  Adthena

Lorna Gill