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Popular Demand: How creators influenced Logitech’s product line

Logitech decided to create a bluetooth speaker in ‘millennial pink’ because it was PANTONE® Colour of the Year and had huge popularity as a colour palette across Instagram. During their TRIBE campaign, sales flipped from 80% black speakers to 80% pink.

Discover the future of market research as Daniel Clayton from Logitech and Lisa Targett from TRIBE discuss creating products for millennial audiences, and having them market it.

Danny Clayton  Logitech

Danny Clayton

Lisa Targett  TRIBE

Lisa Targett