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Popular Demand: How creators influenced Logitech’s product line

Logitech decided to create a bluetooth speaker in ‘millennial pink’ because it was PANTONE® Colour of the Year and had huge popularity as a colour palette across Instagram. During their TRIBE campaign, sales flipped from 80% black speakers to 80% pink.

Discover the future of market research as Daniel Clayton from Logitech and Lisa Targett from TRIBE discuss creating products for millennial audiences, and having them market it.