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Marketing to Gen Z & Millennials: How to Connect with Young Consumers Beyond Simple Demographics

Gen Z and Millennials. They’re the generations that every brand wants to reach - but what do young people actually care about, and how can you break through to them?

In this session, Anna Dorywalska, COO of Linkfluence, will share real-life examples of how global brands stay connected to young buyers with social data. She'll demonstrate how - through leveraging A.I. and human analysis - businesses can identify and analyze online communities to better understand young buyers beyond stereotypes and assumptions, and thus improve their product and marketing strategy.

Anna Dorywalska  Linkfluence 

Anna Dorywalska

Later Event: April 16
Brands that are "winnovating"