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How to Create Meaningful Relationships with Digital Natives

Digital natives are now more connected than ever and the primary way to interact with this audience is online. However, they tend to harbour a instinctive distrust of brands (brand loyalty is lowest among this demographic) and to build meaningful relationships brands need to demonstrate credibility and authenticity.

This starts by asking questions and understanding this customer group better.

Be inspired by case studies from KFC, Opinary and LEGO on how these leading brands have successfully developed meaningful and direct relationships with customers online.

Ed Harvey  Opinary

Ed Harvey