How can you put data at the heart of your decision making and marketing strategy? This session will explore the power of data, guiding you through the complexities of the big data landscape and establishing practical ways to use institutional and external data in your day-to-day roles. This will include strategy development and performance evaluation, engaging audiences effectively through CRM, portfolio development and customer experience.
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Earlier Event: April 16The customer voice – using reviews and personas to engage new audiences
Later Event: April 16Content and the customer