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The Transition to Zalpha and What that Means for Ecommerce Brands

Our panel of leading ecommerce brands share what the transition to Zalpha really looks like and how young consumers are shaping ecommerce trends of the future.

Why we’re excited:

  • Ruth oversees driving sales for retail, beauty and tech clients via new tech and will share why Gen Z now expect AR to be part of their online shopping experience and how Snapchat is fuelling their purchases.

  • Sonia leads GENgage, JCDecaux’s Gen Z audience-led program, will share how the OOH landscape has evolved and how brands can drive ecommerce success via out-of-home media.

  • Bryony heads up ecommerce for our favourite water bottle brand, Chilly’s. Discover how she drives Chilly’s online growth through innovative strategies.

Ruth Arber
Head of Fashion, Retail and Travel
Snapchat

Sonia Harrach
Head of GENgage
JCDecaux

Bryony Tagg
Head of Ecommerce
Chilly’s