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Acing Ecommerce in the Gen Z Era: How to Deliver Unique Shopping Experiences to the Modern Day Shopper

Gen Z consumers are the ultimate retail chameleons: Inspired by social media and all things unique and personal, these smartphone-savvy consumers value (and expect) their favourite brands to fully connect with them both on and offline. In this presentation, dive into the heart of the Gen Z shopping mentality and discover how to properly segment these customers to deliver relevant and personalised shopping experiences - onsite, via mobile, email, and across Instagram and Facebook.

James White  Nosto

James White