Gen Z consumers are the ultimate retail chameleons: Inspired by social media and all things unique and personal, these smartphone-savvy consumers value (and expect) their favourite brands to fully connect with them both on and offline. In this presentation, dive into the heart of the Gen Z shopping mentality and discover how to properly segment these customers to deliver relevant and personalised shopping experiences - onsite, via mobile, email, and across Instagram and Facebook.
Back to All Events
Earlier Event: April 17Building Communities Through Fashion with Champion Europe
Later Event: April 17PANEL: How brands are winning over mobile and social obsessed Gen Z consumers