Longer-form content is a key driver in helping brands engage new audiences and build relationships with existing fans, but how do you create content that is socially immersive, entertaining and shoppable without breaking the bank? Our panel discuss:
- Which content is winning over Gen Z audiences (and what to watch out for with Gen Alpha)
- How to build content series that don’t break the bank
- Keeping up with the algorithm and why you mustn’t discount YouTube
- How original content can unlock a whole new revenue stream for brands
- Working smarter to repurpose content for different platforms

Host: Harriet McCulley
B2B Marketing Manager
Pion

Lottie Norman
Chief Marketing Officer
Contiki (TTC Tour Brands Marketing Lab)

Holly Graham
Chief Commercial Officer
Little Dot Studios