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Darran Carter, Managing Director,

The Student Marketing Company

With 20+ years experience in event and brand promotion in Manchester, Darran launched Guerrilla Marketing in early 2016 to focus on student marketing and promotion via official partnerships with university and third party accommodations and halls of residence, connecting brands with students in their new university homes.

Originally launching in Manchester, the company now operates in 20 cities in the U.K and will soon launching services in New York.

In December 2018 the company has re-branded as The Student Marketing Company and is currently working with some of the biggest global retailers, festivals and more.