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Dan burdett, chief marketing officer, ebay

Dan is a FMCG & D2C senior leader with Marketing, Commercial & General Management experience from L’Oréal, Unilever, Mars & eBay. He has lived & worked in the US, Asia & Europe, leading large cross-functional teams & small business start-ups.

He grew up in the S of England before reading Architecture at University. After graduating, Dan swapped buildings for beauty and spent 6 years at L’Oréal UK before moving to Paris to launch L’Oréal Men Expert.

In 2003, he joined Unilever on Axe, starting a creative renaissance. He developed “The Axe Effect” campaign, giving millions of guys the edge in the mating game, led award winning launches of Axe in Japan & China and delivered 7 years of 25% CAGR.

In 2013 Dan joined Mars as Snickers Global Brand VP, leading a 3yr $0.5b turnaround. In 2016 “You’re Not You When You’re Hungry” was recognised as the most awarded campaign of all time.

Today he’s a Chief Marketing Officer at eBay and sits on the World Federation of Advertisers executive committee, advises tech start-ups & judges for the Cannes Lions.