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Brett Booth

Partner, Urban Nerds

Brett Booth is Partner at Urban Nerds where he applies 10 years experience in researching, understanding and activating youth culture to head up strategy and creative that drive their client brands efforts to engage this notoriously fast-moving segment. One of Brett’s core passions lies in creative expression and the celebration of this by fans and followers who in turn shape the changing face of contemporary culture. With Nerds he helps clients work out how best to play a valuable role in this space, first through strategic consultation, second through the delivery of projects typically fusing both physical and digital engagement, particularly within the highly engaging landscape of social media.