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Amy Williams

Younger Audiences Lead (16-34 year olds), BBC Sport

Amy Williams is the younger audiences lead for BBC Sport. She works across all platforms as a consultant to help advise on youth trends, formats and talent for 16-34-year-olds. She is a commissioner for independent content as well as digital in-house bespoke video ideas with a main focus on sport entertainment. She also advises on business strategy and future proofing for new audiences.